A logo, a logo system and a brand identity are different jobs
Most price confusion comes from comparing unlike things. A cheap quote usually buys a single logo file; a studio quote usually buys the thinking and the rules that make a brand look consistent everywhere it appears.
We could not open published market price ranges for logo design in Pakistan this week, so rather than quote numbers we cannot source, this guide shows our own prices and explains how to compare any quote.
| Level | What you usually get | Best for |
|---|---|---|
| Single logo | One logo, a few revisions, files for web and print | A quick start or a personal project |
| Logo system | Primary logo, small mark, one-colour version, colours and fonts, a short brand sheet | A new brand that needs a clean launch kit |
| Full identity | Logo system plus guidelines, templates, packaging and stationery | A brand going to market with products and staff |
| Identity plus partnership | Full identity and ongoing campaign and content work | A brand that wants one team for design and content |
Basil Studios branding packages
We publish starting prices so you can plan before you message anyone. Your final quote is confirmed the same day on WhatsApp and reflects what you need and your timeline.
| Package | Price | Works out to | Best for |
|---|---|---|---|
| Essential | From PKR 45,000 | one-time · 2 revision rounds | New brands needing a clean, considered identity to launch with. |
| Signature | From PKR 140,000 | one-time · full identity + guidelines + collateral | Brands going to market wanting identity plus the assets to ship with it. |
| Heirloom | From PKR 120,000 per month | retainer · after Signature setup · monthly content included | Brands wanting a long-term creative partner, not a one-off deliverable. |
What changes your quote
- —Scope — a logo alone, a logo system, or a full identity with guidelines and templates.
- —Revision rounds — each round is designer time, so packages cap them in writing.
- —Collateral — business cards, social templates and packaging labels each need their own layouts.
- —Packaging — labels, boxes and bags need print-ready artwork and often print-specific adjustments.
- —Timeline — a rushed launch date narrows the schedule and can change the price.
- —Photography and video — brand imagery is usually a separate production from the identity itself.
- —Ongoing work — a monthly retainer is priced on content volume and shoot days.
What to ask for in writing
Whoever you hire, confirm these before you pay anything:
- —Which files you receive: vector logo, colour and one-colour versions, web and print sizes.
- —Whether you own the final artwork outright once it is paid for.
- —How many revision rounds are included and what counts as a round.
- —Whether fonts are licensed for commercial use.
- —Whether a brand sheet or guidelines document is included.
- —How long delivery takes and what the timeline depends on.
Identity and launch content together
A new identity is easier to launch when the photos and video are shot with it in mind. Our Signature branding package includes a launch reels pack, and standalone reels packages start from PKR 35,000. Models for campaigns are recruited on demand, with fees additional and quoted up front.
How to prepare before you brief a studio
- —Write two sentences on who your customers are and what you sell.
- —Collect three brands you admire and one thing you like about each.
- —List where the logo will appear first: packaging, signage, social profiles, uniforms.
- —Decide your launch date so the schedule can be planned backwards from it.
- —Name one person who approves the work so revisions stay on schedule.
Frequently asked questions
How much does logo and brand identity design cost in Pakistan?
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It depends on scope. Basil Studios starts from PKR 45,000 for a logo system and brand sheet and PKR 140,000 for a full identity with guidelines and launch collateral. Quotes from other providers vary widely, so compare what is delivered.
What is included in the Essential branding package?
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A logo system (primary logo, mark and monochrome version), a type pairing and colour palette, a one-page brand sheet, two-week delivery and two revision rounds.
What does the Signature package add?
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A full identity system, a 10-page guidelines PDF, social templates, business card and packaging label, launch creative direction and a 6-reel launch pack, delivered in four weeks with three revision rounds.
Is there an ongoing option after the identity is done?
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Yes. The Heirloom retainer is PKR 120,000 per month and follows a Signature setup, with quarterly creative direction, monthly content production and a monthly review call.
Do you work with brands outside Lahore?
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Yes. Branding work is delivered remotely over WhatsApp and calls, and travel for shoots across Pakistan is quoted up front.