Why reels are priced per shoot, not per reel
A single reel on its own is the most expensive way to buy content. Travel, set-up, lighting and the editor's time are the same whether the crew leaves with one clip or fifteen. That is why studios price by the half day or full day — and why a business that plans its month in advance pays far less per reel.
In Lahore you will meet two kinds of provider: individual creators who quote per reel, and studios or agencies that sell a shoot day or a monthly retainer. Quotes vary widely, so compare on what is delivered rather than on the headline number.
Basil Studios reels & stories packages
| Package | Price | Works out to | Best for |
|---|---|---|---|
| Essential | From PKR 35,000 | ≈ PKR 5,800 per reel · half-day | Salons, cafés, boutiques and small brands who need a steady feed without a full production. |
| Signature | From PKR 85,000 | ≈ PKR 5,700 per reel · 15 reels + 25 stories | Growing brands running paid + organic social who need volume and consistency. |
| Heirloom | From PKR 150,000 per month | retainer · 2 shoot days · 30 reels + 60 stories monthly | Brands that want reels and stories every week without thinking about it. |
What should be included
Whoever you hire, a reels package should state these in writing:
- —How many finished reels and story frames you receive.
- —Vertical 9:16 delivery with on-screen captions and hook text.
- —Music that is licensed or safe to use with trending sounds.
- —Revision rounds, and how long delivery takes.
- —Whether the shoot is at your premises or in a studio.
- —Who appears on camera — you, your staff, or hired talent.
Who appears on camera
Owner-led and staff-led reels usually perform best for salons, cafés and boutiques because they feel real. If you would rather not be on camera, we recruit models and on-screen talent on demand — the model fee is additional to the package and is quoted up front, before the shoot.
Which package fits which business
- —Salons, cafés and small boutiques posting two or three times a week — Essential covers a week or two of content per shoot.
- —Brands running paid ads alongside organic posts — Signature gives a month of reels plus ad cutdowns and hook variants to test.
- —Businesses that want content every week without planning it — the Heirloom retainer includes two shoot days, a content calendar and same-week turnaround.
Getting more from one shoot day
- —Agree a shot list and content plan before the day — we build it with you on Signature and above.
- —Film several outfits, dishes or services in one visit so the feed does not look like one afternoon.
- —Capture a few evergreen clips (team, space, process) that can be reused for months.
- —Record hook variations for the same clip — it costs minutes and doubles what you can test.
Frequently asked questions
How much does one Instagram reel cost in Lahore?
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Bought as a package it works out to roughly PKR 5,700–5,800 per reel with Basil Studios: PKR 35,000 for 6 reels, or PKR 85,000 for 15 reels plus 25 stories and 3 ad cutdowns.
Is there a monthly reels package?
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Yes. The Heirloom retainer is PKR 150,000 per month and includes two shoot days, 30 reels, 60 story frames, 6 ad cutdowns and a monthly content calendar.
Can you shoot at my salon, restaurant or shop?
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Yes — most reels are shot on location at your premises so the content feels authentic. Travel within Lahore is included; other cities are quoted up front.
Do you provide models for reels?
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Yes. We recruit models and on-screen talent on demand. Model fees are additional and quoted transparently before the shoot.
Do you post the reels for us?
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Everything is delivered ready to post — captioned and sized per platform, with a suggested posting order. Posting and community management can be added to the monthly retainer on request.